Nanjing King Ray International Plaza

Design

The biggest selling point for this development involved entertainment, especially ice skating, connected to the whole retail development and how this visualize through whole branding. My role involved storytelling of the development and visualizing, developing concept strategies, visual research.

Collaborating with architects and interior designers on project branding, retail experience, and way-finding system.

Involvement : Art Direction, Visual research, Concept strategies, Schematic Design, Design Development

Credit: EGD Director : Mikyung Lee, Interior Design Principal : Vincent Shen