Hello! I’m Lily
I’m a strategic creative leader with a global perspective, shaped by living in New York, LA, Tokyo, and Shanghai. I specialize in crafting brand systems and stories that resonate across markets, blending creativity and strategy to drive meaningful business impact.
With expertise in brand architecture, customer experience, and digital transformation, I lead teams to design thoughtful, scalable experiences. By starting with ‘why,’ I uncover the deeper stories that connect people to brands, creating data-driven solutions that resonate globally and drive growth.
